Google
Analytics Is Re-Launched: Do These Five Things First In V2 |
Google announced the launch of Version 2 of Google Analytics
today. Over the next few weeks Google will upgrade current GA
users to the new version. Many of the most frequent GA users
(big or small) already have access to V2 as of this morning
(please log into your account and check).
Version 2 is so radically different and provides such a compelling
value proposition to users of web analytics that I am excited
to write a blog post about a product (the first time I have
done this in 11 months of existence of this blog).
I am also the Analytics Evangelist for Google but you’ll
see that I am so excited about GA V2 not because I consult for
Google but because I believe that v2 is a leap forward for all
of its current users and a new standard for the industry when
it comes to interacting complex web analytics data. Please share
with me what you think, at the end of this post.
Also while this post is about GA V2 it contains examples of
the best practices I have talked about on this blog frequently,
I have just tried to do those with GA here. So if you use Omniture
or WebTrends or WebSideStory or HBX or Visual Sciences or ClickTracks
or indexTools or NetInsight or any other piece of web analytics
software (and care only a little about GA) you’ll still
find tangible examples of analysis you can do to find actionable
insights. You can follow along and replicate these with your
web analytics tool.
Here are the five things you should do the first time you log
into GA V2:
Summary:
1. Notice the awesome new data interaction model.
2. Take the enhanced “data discoverability”
for a spin.
3. Context is king! Find your context quickly.
4. Ahh…. Segmentation is just a step away.
5. Upgraded goodies: Schedule and email any report or dashboards,
>Better site overlay, Much nicer page level reporting
and more.
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